What is Content Curation?
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public.
Via – Content Curation Primer
Why Curate Content?
Marketing resources are limited. If you’re like most marketers, you don’t have sufficient budget to continually create new original content without having maximized the reach and longevity of your existing information.
Content Curation is an integral part of any content marketing strategy. While many marketers are starting to include content curation in their overall marketing mix, oftentimes they are not leveraging it to its full potential.
Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time.
But when you do it right, and do it right consistently, content curation can be a foundational building block of your authority.
How to Curate Content
If you’re thinking of pitching content curation to your organization, these are the points that you’d want to bring up.
Now it’s all about proper implementation.
- Provide your take on things by giving every curated piece some context.
- Keep a healthy mix of curated and original content.
- Don’t make it all about you.
- Answer your audience’s common questions about your space.
- Be very, very selective.
- Always attribute your sources.
- Take advantage of in-house expertise.
- Build a hub for your curated content.
- Don’t forget about CTAs!
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Here’s an example from MOZ Top 10:
Moz is an inbound marketing and SEO software solution, and twice every month, Moz sends out the “Moz Top 10.” It is a helpful e-mail newsletter with “inbound marketing news, insider tips, and rad links.”
The Moz team has put extra tender, love, and care into this e-mail. They don’t just slap together a few links and send it out. Their employees collectively choose 10 links that their audience will want to read. Moreover, the editorial staff has taken the time to add context to their links. Each article includes a short summary that provides their readers with information about the article and why it is relevant.
If you’re in a digital marketing, you should subscribe to this e-mail (if you haven’t already).
Content Curation Tools
There are better ways to curate content for beginners that’s completely free. Here are three super simple ways to start getting in the habit of curating content without being overwhelmed by complex tools, subscription fees or convoluted dashboards.
For Beginners: There are better ways to curate content for beginners that’s completely free. Here are three super simple ways to start getting in the habit of curating content without being overwhelmed by complex tools, subscription fees or convoluted dashboards.
For Intermediate Users: If you want a more comprehensive, algorithmically generated digest of news, feeds, and content to curate, you’ve come to the right place.
For Advance Users: Enterprise-level curation provides users with advanced algorithms to find quantitatively relevant content for your audience, a centralized publishing platform, and the ability to customize content, teams, and publishing channels (to name a few).
How Valuable is Content Curation?
Almost all content marketers curate content in one way or another. One report found that 82% of marketers curate content. Overall, the best marketers create around 65% of their own content and curate an additional 25%.
One of the most common ways to use curated content is for social media marketing. You typically need to share content other than your own to be successful, so finding the best content for your readers (that you didn’t make) is a key part of the process.
Limitations: As Long as it is Useful, Legal and Ethical
You can curate content that you think your audience would find value in, add your own commentary, and publish it on your blog. As long as you don’t plagiarize, break any laws, publish duplicate content, or fail to attribute the source with a backlink to the original content, then content curation is a viable way to bring interesting content to your audience and increase your blog post publishing schedule. Following are five easy ways to curate content on your blog in a useful, legal and ethical way.