Ryan Holiday is a media strategist and prominent writer on strategy and business. Watch his video discussing growth hacking.
Growth hacking is exactly what it sounds like. It’s a marketing strategy that focuses on driving traffic that leads to conversions. Unlike traditional marketing, which focuses on various forms of growth, attention grabbing and brand building, growth hacking revolves around the numbers.
Regardless of the strategy used, any decision used by a marketer is influenced by growth potential. There are no other goals or tactics that matter, each task must relate specifically to a targeted goal: bottom line numbers that relate to growth.
Coined by startup marketer Sean Ellis, the practice refers to a methodology that turns clever, simple tactics into fast, measurable growth. Marketers who want to become growth hackers must use psychology and clever engineering tactics to drive measurable results. It requires creativity and a single focus at all times.
The essential characteristic of a growth hacker is creativity. His or her mind is the best tool in their war chest. A growth hacker looks beyond adwords or SEO for distribution. Traditional marketing channels often means high cost per acquisition and low life-time value due to high saturation. In an age of social users, the right growth strategy with the right product-market fit will lead to massive scale through viral loops.
Via – What is a growth hacker?
8 CHARACTERISTICS OF A CONTENT HACKER
Content marketingis on the rise, and it is becoming more important now than ever to get the most we can out of our content. This is where the content hacker comes in. Would you like to know what’s in the DNA of a content hacker? Here are a few of the characteristics…
- Looks for Fit. For the content hacker, it’s not product/market fit, it’s content/audience fit.
- Thinks Growth. A content hacker has to be focused on growth: growth in traffic, growth in the content base, and growth in the bottom line.
- Opportunistic. A content hacker sees opportunities to use his contacts to make connections and grow his reach.
- Seeks Sustainability. Where a growth hacker sees scale, a content hacker sees sustainability.
- Data-Driven. Content hackers see data as their primary tool for measuring their success. They don’t settle for anything but growth that moves the needle forward.
- SEO-Minded. A content hacker understands how and why Google does what it does, and knows how important it is.
- Searches for Virality. The content hacker constantly looks for the next big idea that will go viral. Hot topics and attention-grabbing headlines are just a way of life.
- Ignores Style Guides. Style guides and repetition have little value to the content hacker. Content hackers ship content that their audience loves.
The following are seven of the best content marketing tools that growth hackers can use to build their brand’s fan base quickly and easily.
As any marketing professional will tell you, success depends on A/B testing. To know what’s working and what isn’t, you have to constantly compare and contrast different ads or creative elements. From headlines to images, and even down to the nitty-gritty details of font and color palette, you need to deploy different ads to find out which ones generate the best results. Optimizely is a great tool that allows you to A/B test your landing pages and find a design that provides the best end-user experience and yields the highest number of converting leads.
Is your site generating a decent amount of traffic, but failing to produce the conversions you’re hoping for? If so, you should look into KissMetrics and its analytics suite. While a service like Google Analytics can show you how many people are coming to your site and how long they’re staying, KissMetrics can offer you even more detailed insights into user behavior so that you can identify where your traffic is falling off and fix those problem areas.
- Also Read: 3 Content Marketing Growth Hacks
Tool #3. Bounce Exchange
Yes, website traffic is great, but unless you are able to keep your visitors on the page and engaging with your brand, it’s almost worthless. Thus, you should place emphasis on new user retention, and with a tool like Bounce Exchange you can gain a better understanding of your visitors’ actions and discover why they are bouncing from your page. With detailed insights on behaviors like mouse movements, you will be able to make any necessary adjustments to your site and improve the user experience to keep visitors on your page longer, and completing your desired action.
Tool #4. Marketing.ai
Team members need to stay in contact at all times and know what’s going on with each other. Marketing.ai helps you manage your content marketing calendar for everyone on your team. You can task and assign projects to team members and track and measure performance.
Successful content marketing often boils down to creating tailored content and distributing it effectively to your audience. With Intercom.io, you have access to data and organization tools for various aspects of your content strategy, ranging from your email marketing messages to customer engagement metrics. Intercom.io is one of the most unique, comprehensive growth hacking tools out there–an undeniable necessity for content marketers and growth hackers.
Tool #6.Social Mention
An integral part of content marketing is social shares and social mentions, and with this tool you’ll be able to find out exactly who is talking about your brand and what they’re saying on various social networks. From blog mentions to social media sites,Social Mention can give you an in-depth look into your brand’s social traction and help you develop better strategies for social media.
- You May Also Like: 5 Facebook Ads Hack to Strategize Your Campaign
Tool #7. Crazy Egg
At the end of the day, you create branded content to provide a valuable user experience for your customers. With Crazy Egg, you get a detailed map of your customers’ on-site behaviors so that you can better understand their experience and improve on the areas that are driving customers away. With its unique visual read out, Crazy Egg can provide you with all of the information you need to convert more of your visitors into paying customers.