Are you having problem with your ROI though you already have promoted and boosted your Facebook Ad Campaigns?
This article will be helping you out in managing your ads from various PPC Experts. So, let’s get started!
FACEBOOK ADS HACK #1: TARGETING YOUR EXISTING AUDIENCE
Compared to cold traffic, your existing audience is more likely to respond positively to the content which you promote to them. These positive responses will manifest themselves into reactions, comments, shares, tags and most importantly, clicks.
Beyond the benefits of increased CTR’s, decreased CPC’s and higher relevance scores, targeting your existing audience first has the MASSIVE benefit of social proof.
FACEBOOK ADS HACK #2: Test Your Target Audiences
As you start to create a Facebook ad campaign, you’ll soon get overwhelmed with all the different possibilities of framing your audiences.
First of all, you have the choice between Custom, Saved and Lookalike audiences (click on the links for a thorough guide on each). As you pick either one of them, you’ll be introduced to another set of different options.
For some countries and markets, Saved audiences worked the best while for some campaigns we used Lookalike audiences that performed really well.
Important: Keep testing different audiences until you find the most interested people that wish to engage with your brand.
FACEBOOK ADS HACK #3: RELEVANCE SCORE IN FACEBOOK
On Facebook, Quality Score is known as Relevance Score. Facebook calculates this score based on how engaging your ads are. The more engagement, the better the Relevance Score.
See the image below, you can always simply keep on track on your relevance score of your Facebook ads’ engagement.
A high Relevance Score should be one of your primary goals as a Facebook advertiser. Higher Relevance Scores translate to greater impression shares and lower costs-per-engagement, making your ads more visible AND more cost-effective!
FACEBOOK ADS HACK #4: LEVERAGE FACEBOOK GROUP
Create a group to reward your customers & make them feel special — for example, a group exclusively for people who have purchased your product.
- Include a link on your sales page or send emails inviting customers to join.
- Use the group to follow up with customers or help them if they have questions.
Your goal here is to:
- Provide Value for Customers
- Discuss Current Events
- Build Your Community
- Communicate with Brand Ambassadors
- Promote Events
- Strengthen Your Team
Watch this video by Vince Reed for more overview on leveraging Facebooks Ads for PPC Ads:
FACEBOOK ADS HACK #5: USE THE MPA’s BENEFIT
In 2014, Facebook unveiled multi-product ads (MPAs). This allows advertisers to display multiple products in a carousel-type ad unit. Alan Coleman shared 8 different ways that you can take advantage of MPAs on Moz to promote content rather than products.
- Multi-package ads that display two different pieces of content, such as a travel agency displaying two travel offers, in order to have visitors click on a website.
- Multi-offer ads that have several different targeted ads. Sticking with travel, one ad would focus on meal discounts, while the other highlights discounts for children under a certain age.
- Multi-location ads that could promote multiple locations of a business at the same time.
- Multi-episode ads that could be used for a continuing video series. You could place all episodes in one location.
- Multi-people ads may be used if you want to include different images of people in one ad. For example, you could have different people modeling your new clothing line.
- Multi-UGC ads should highlight multiple fans or customers of your product.
- You can even target past customers. For example, you could showcase before and after pictures of your clients if you’re a plastic surgeon, landscaper, interior designer.
These hacks are very useful for improving your Facebook Ads Campaign. But keep in mind that Facebook is also improving every single day so act along with it and keep up with the development and updates. Start supercharging your Facebook Ads now to increase your ROI.
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