The impact brought by the social media has devastated the traditional form of marketing and advertising, the mainstream media. As an online marketer, it is understood that:
The fundamental elements of marketing 101 were all about personas, participation, publishing and page rank against the traditional marketing 4Ps (Product, Price, Place and Promotion).
People now are more interactively updated with what’s happening not only locally, but globally.
So is the mainstream media marketing and advertising dead? No, not yet.
Probably because there are still few businesses out there that haven’t noticed it yet. Or even if they have, they might not be ready for the big leap yet. But newer business startups made social media even more popular due to its cheap marketing cost and efficiency in terms of customer acquisition and campaigns. Nowadays, even the mainstream media such as TV and radio stations have also engaged and adaptively used the social media strategy to keep the mainstream media industry alive.
Watch this video from AdAge to see some of the businesses that have turned into social media approach when it comes to marketing and advertising rather than running their campaigns on the mainstream media advertising.
The fact the Online Marketers have become the overall media itself is true. When you say online marketing it means a whole bunch of marketing and advertising infused in one! While it takes a lot of time and expertise to know more about its capability, some business would rather hire someone that has the skill and who is more knowledgeable in this field to do the marketing and advertising for them.
WHAT ARE TYPES OF ONLINE MARKETING AN ONLINE MARKETER CAN DO
As mentioned in searchengineland.com:
Search Engine Optimization is a process of getting traffic from the free, organic, editorial and natural search results that will help your web pages or other content such as videos or local listings rank on Google, Bing and Yahoo search engines if your business website is present online.
According to neilpatel.com:
Pay per click advertising (or PPC) is a similar marketing type to search engine marketing, but not limited to Google and its competitors. Most social networks let you create ads that integrate naturally into their feeds, allowing you to pay for clicks to your website.
Affiliate or Performance-Based Marketing is also similar to referral marketing, where you share profits with fellow marketers, in exchange for promoting each other’s products.
Email marketing which is already considered old school, but is still one of the most effective channels. Once your customers have given you permission to contact them, you can email them at any time, providing value and asking them to buy when the time is right.
According to brafton.com:
Video Marketing is the type of marketing that helps businesses appeal to the growing demographic of internet users who watch video clips on the web.
According to lorelle.wordpress.com:
Blogging is a method of marketing carrying breaking news, gossip, and little tidbits that intrigued the media. In fact, many newsrooms now monitor blogs, and even feature their own blogs, sharing information about the news and the stories behind the news, attracting a new audience. These new audiences are often considered leads which could later generate sales for your business.
According to contentmarketinginstitute.com:
Content Marketing is basically a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
According to searchengineland.com:
Social Media Marketing refers to the process of gaining traffic or attention through social media sites. Strategically, this type of marketing is considerably used for customer acquisition and customer retention.
According to lynda.com:
Online Community Building is the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it’s easier than ever to create an online community of your own. Some businesses have created their own community or own websites or forum sites to eventually interact with the members of its community.
According to chron.com
Location-Based Marketing is a marketing method that depends on where potential clients are located. This type of marketing adapts to the particular social, cultural and personal traits of customers by making assumptions about their habits and preferences based on their location at a particular moment. Technological advances, such as smartphones or mobiles have allowed companies to know much more about their clients’ locations so they can target these clients individually.
According to marketingland.com:
Contextual Marketing a type of marketing can only be employed with the use of powerful integrated technologies. Its components range from semantic technologies to machine learning and predictive analytics, customer data, product/service data, flexible, dynamic content and journey-mapping.
According to smartresponse-media.com:
Affiliate or Performance-Based Marketing is very common in online marketing. It is a performance-based marketing that gives an opportunity for advertisers to expand their marketing efforts, gain new customers and increase sales, while only paying for conversions. Publishers get an opportunity to monetize their website by earning commissions for promoting as an advertiser.
According to uxblondon.com:
User-Experience Branding (UxB) is a part of advertising as well as marketing which is a common sense approach to brand strategy for the digital era. It either controls the positive and negative effects of a campaign and it can only be measured on how well customers respond to your brand campaign.
According to techopedia.com:
Interactive Advertising a type of marketing campaign that refers to promotional techniques that will include an element of feedback from those to whom the advertisements are directed. This feedback gives the advertiser analytical data that can be used to improve the advertising methods being employed. Interactive advertising is usually used to refer to online advertising, but can also be applied to offline advertising methods such as consumer surveys.
The Mainstream Media or Traditional Marketing (TV, Radio or even Print)
This kind of marketing is now considered dying unless you only care more about the drama on soap operas or TV series. But when it comes to lead generating, increasing ROI, money making ideas and promotions, online marketing has now become new mainstream media.
Yes, traditional marketing has had a broad reach of the audience but online marketing is way broader and it even reached worldwide.
Yes, traditional marketing made an impact but the online made it even better and in many ways.
Yes, traditional marketing brought out memorable ads yet online made it classically lame and more so, interaction is now the new hype to acquire customer retention and acquisitions.
Yes, the traditional marketing WAS great in either marketing or advertising, but not anymore!
Remember that globally, around $400 Billion has been spent in direct spending power per year and if you are not marketing and advertising online it only means nobody has heard of your business or maybe just a few. And a few is NOT GOOD ENOUGH.
If you can run any Online Marketing Campaign Strategy the right way, believe me. IT WILL WORK. Period!